To many small business owners the world of social media continues to the the 'great unknown' simply because it is rapidly and continuously evolving and growing.
If you are managing this side of your business yourself or outsourcing it to someone you trust it is important to keep in mind the simple do's and don'ts that will keep your campaigns viable and interesting for your customer base.
Etiquette and social media are not two terms you generally put together in your mind, It does seem to be the Wild West at times. Between 'Trolling' and the propensity for people to feel they can say whatever they please because they don't have to look the other person in the eye as they type, it can seem abrasive and unkind.
A few simple things to keep in mind are be nice, always answer any questions, try not to offend anyone (and if you do apologize), and give the people what they want.
The "Golden Rule" applies online and off. Treat your audience like the real people that they are.
This week I will ruminate more on this topic for us all.