A keyword analysis is the art and science of uncovering which keyword phrases your audience and prospects are likely to use in Google when searching for information such as what you offer.
Because search engines are looking to return relevant results when someone performs a search, your keywords need to be strong, direct, and relevant. The closer the words on your web page, blog post or online video are to the search that is being performed, the higher on google you will rank. The more likely you are to be on the first page (Ideally at the top of the page) the more chance you have of being found by your potential customer base.
For more information about Keyword Analysis, why it is vital to digital marketing, and how it can help you be and stay at the top in your industry, contact us.