Popular social media sites, Facebook, Twitter, and YouTube, offer different ways to advertise brands. Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object (like) ads, and external website (standard) ads. To advertise on Twitter there are promoter tweets, trends, and promoted accounts that show up on users newsfeeds. For advertising on YouTube there are branded channels, promoted videos, an in video advertising.
The advantage of these advertising platforms is that thousands of potential customers will see your products or services on a regular basis. Also, these 'targeted ads' are going to be seen only by the people who fit your demographic. This approach is less of a "throw it out there and see what sticks" approach that conventional advertising entails.
Gone are the days of paying for ad space, hoping that enough people buy the publication or walk/drive past the billboard, and not having measurable ROI.
Digital advertising is no longer something of the future. Your customers use digital media as a big part of their lives. It is important for you to make it a big part of your business so your product or service can become part of their lives as well.
To learn more about Digital Advertising, why it is an important component to any marketing plan, and how it can help you be and stay at the top in your industry, contact us.